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How to Advertise for Free
• Let others advertise for you by calling all the janitors
in your local Yellow Pages and offering to sub-con
tract their window cleaning.
• Submit news releases about your business.
• Offer 10% to other companies to refer you. Glass
and painter contractors, maintenance, home build
ers and realtor company’s.
• Call the facilities manager in each large building you
are interested in and acquire a working relationship
so they will refer you to others in their field.
• Join the IWCA and the local Chamber of Commerce
(we trade for one window cleaning to pay for our
yearly membership.)
• Go to any local business meeting to promote yourself
and your company.
• Hand out bid sheet’s and cards to the clientele in
your accounts.
• Offer 10% or more off to every call from one of your
ads or referrals.
• Offer your customers personal discounts if they will
refer you to others.
• Use e-mail and websites to advertise your business.
• Write articles for the American Window Cleaner™
and give them to your clients.
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